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Flagship Women in Business (WiB) Program

The WiB program was launched in October 2014 when WCFJC shifted its focus from primarily agricultural-based group initiatives to individual rural and peri-urban women micro entrepreneurs.

Women in Business Program Objectives
  • Identify women micro-entrepreneurs who currently belong to a community group organized for business purposes. Support each micro-entrepreneur for 24 months.
  • Triple sales of each participating micro enterprise by providing business training / coaching, in-kind loans and access to markets.
  • Engage graduating micro-entrepreneurs as field “evangelists” and mentors.
  •  Equip programme participants with advocacy skills.
WiB Achievements
  • 45 WiB direct beneficiaries since 2014, in a variety of businesses including catering, forestry, paper jewelry, beauty salon, poultry rearing, retail trade and tailoring.
  • Six revolving-fund loan phases resulting in a total loan portfolio of US$ 4,000.
  • 100 percent early payback from beneficiaries in the six loan phases.
  • 80 percent of beneficiaries now keep written financial records.
  • Four (4) beneficiaries undergoing training as field evangelists / mentors.
  • 34percent of beneficiaries demonstrate average of 50percent increase in sales.
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