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The Strategy

What We Do

The Strategy

  • Identify existing rural women micro-entrepreneurs who currently belong to a group organized for business purposes. Support each micro-entrepreneur for 2 years.
  • Eliminate distractions like food insecurity and limited access to clean water within the first six months.
  • Triple sales of each participating micro enterprise by providing relevant training, inputs and access to markets over a period of 18 months.
  • Create business roles for the children in the home, with a view to altering gender stereotypes. Engage graduating micro-entrepreneurs as field “evangelists” and mentors.
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